AI Analytics

AI Analytics

Buying truths revealed by AI

Gain access to unique knowledge about the root causes of buying, putting you at significant competitive advantage in the new economy. The approach combines 50 years of research into how businesses evolve when the world changes, with the power of Artificial Intelligence.

Delivered as an insourced, evidence based model, it empowers you to transform your company yourself rather than relying on permanent external dependency. Virtual testing lab capability allows you to pilot test campaigns and propositions before scaling what works.

Three AI capabilities

Buying insights reveal the root causes of buying, clarifying what triggers decisions, what blocks momentum and how buyer behaviour shifts in uncertain markets. This gives you a sharper foundation for messaging, proposition design and prioritisation.

Virtual testing environments let you run pilot tests of new marketing strategies and sales propositions, improving them fast and then seeding future growth with less risk. It’s designed to increase marketing effectiveness by validating before you commit full budget.

AI enabled growth acceleration is positioned around measurable uplift, including a 40% increase in the speed of business growth and a 25% increase in marketing effectiveness when insights are applied. Confidence is prioritised, with IBG stating results confidence of 99.5% and aligning commercial terms accordingly.

Results led pricing and free snapshot

Pay nothing until your revenues start to rise, aligning the engagement to performance improvement rather than activity. This is framed as outcome led support that reduces risk while accelerating learning and iteration.

A short buying snapshot highlights immediate opportunities and risks, giving clear next steps without obligation and showing where AI insight will unlock growth fastest.