About Us

IBG International was founded in 2010 to help ambitious B2B companies unlock hidden growth and compete above their weight. Today we combine over 70 years of real-world experience across global brands and high-growth start-ups with cutting-edge AI analytics.
We work exclusively with £1m-£100m revenue businesses that need integrated sales and marketing to accelerate profitable growth, enter new markets or prepare for sale. Our Think Like a Client™ methodology focuses on how your customers actually buy, not internal sales processes.

Think As a Client is our unique approach and we’ve proved it’s a B2B sales strategy that works. We’ll get your whole sales and marketing operation aligned.

At IBG, no stone is left unturned by our business acceleration experts when it comes to analysing the status of your business and finding new ways to grow your business to the next level In this day and age of cut throat competition in the world of B2B sales, the need for sales professionalism and expertise has never been more essential as every organisation fights for success – or survival, at the very least.

Employees and entrepreneurs must deploy new approaches and insights in order to differentiate themselves and manage the ever-changing demands of their market. Whether you want to supplement an existing sales team or completely outsource it, IBG can partner your business with our expert sales team to convert leads, win sales and become the driving force behind your business growth.

By specialising in the supply of sales effectiveness analysis and sales execution optimisation, it means we can also transfer these abilities to the outsourced sales and marketing staff we supply, meaning that they are fully trained in the highest standard of sales skills and managed by IBG leaders who follow the same strategies and methodologies we introduce to our clients’ businesses to help them grow.
IBG Sales Academy has been developed just for the sole purpose of addressing these challenges. It comprises of completely new and completely different ways of imparting knowledge and is scientifically proven in producing higher-performing sales professionals and more effective sales teams.