Wirebird

Wirebird

A clear direction and 10,000 customers

1 The company

Wirebird (now Timico) has deep IT skills in advising, building, integrating and supporting business solutions, with a reputation for solving complex IT integration assignments for many valued clients.

2. The problem

Wirebird needed to grow its business by injecting real energy and expertise into its sales and marketing division. It lacked focus and the infrastructure to meet its sales goals.

3. The action

IBG had the wealth of experience to help, as well as the positive, open and can-do attitude that was fundamental to an excellent working relationship.

We provided:

• outsourced marketing on demand
• a sales process proven to accelerate growth and
• extra part-time staff to boost Wirebird’s existing sales operation.

We were able to get a sales team up and running far faster than building a team from the ground up. Wirebird also made significant savings with no need to pay for full-time sales staff or spend time, energy and money on recruiting.

Crucially, our combined 70 years of experience meant we could plan and implement a Go-to-Market strategy that gave Wirebird the direction it had been lacking, along with the expert outsourced personnel to execute it.

The result

Timico now delivers world-class managed service connectivity, workplace and cloud technology to over 10,000 customers.

Testimonial

“We’re extremely pleased we appointed IBG. They’ve brought to Wirebird a clear direction and structure and I recommend IBG absolutely.”

Terry Storrar, Managing Director