Advisory

Sales & Marketing Growth Services

Sustainable business growth does not happen by accident. It comes from clarity of strategy, disciplined execution, and a structured approach to sales and marketing performance.

At IBG, our Sales & Marketing services are designed to help organisations build predictable revenue, strengthen market positioning, and create practical plans that can actually be delivered. The focus is always on executable outcomes, not theory.

Sales & Marketing Reviews

The IBG Sales & Marketing Review evaluates your organisation’s capabilities across four critical growth pillars:

• Strategy
• Process
• People
• Technology

The objective is to develop a clear, 12-month executable go to market plan aligned to your commercial ambitions.

This review focuses on:

• Aligning activity with desired revenue goals, benchmarked against your business plan
• Identifying quick wins that generate immediate momentum
• Building practical tactics to create a consistent and measurable pipeline
• Delivering a pragmatic roadmap that drives real outcomes

The result is clarity on where you are today, where you need to be, and how to bridge that gap effectively.

Sales & Marketing Audits

The IBG Sales & Marketing Audit provides a deeper diagnostic assessment of your commercial capability across:

• Strategy
• Process
• People
• Technology

The audit builds a structured 12-month go to market plan designed to:

• Deliver agreed revenue objectives
• Identify tactical quick wins
• Create sustainable pipeline generation
• Develop stakeholder specific value propositions
• Define clear outbound marketing messaging

Audit outputs include:

• Current state capabilities versus future state requirements over the next 12 months
• Current barriers versus enablers which can overcome those barriers
• Ideas beyond current internal thinking to achieve growth objectives

This process ensures your sales and marketing function is aligned, scalable, and commercially focused.

Sales & Marketing Accelerator Workshop

The IBG Sales & Marketing Accelerator Workshop is a hands-on business growth session designed to accelerate organisations towards their desired outcomes.

This is a sleeves rolled-up working environment where leadership teams focus directly on business priorities whilst being constructively challenged by experienced facilitators.

We bring:

• Innovative ideas
• Real life experience
• Objectivity
• Challenge
• Focus

The deliverable is a prioritised action plan providing:

• Short term wins
• Medium term building blocks
• Long term framework

The outcome is momentum, alignment, and a clear direction for sustainable growth.

New Business Development Process

Turn opportunity into predictable revenue

Growth is not about chasing leads. It is about building a repeatable engine that consistently converts opportunity into revenue.

A structured new business development process delivers:

• Clarity on target markets and high value prospects
• Consistent pipeline generation
• Aligned sales activity across teams
• Measurable performance improvement

Why most new business efforts fall short

Many companies rely on scattered outreach, inconsistent follow-ups, or individual sales approaches. The result is:

• Unpredictable revenue
• Long sales cycles
• Missed opportunities
• Burned-out teams

Without a defined process, performance varies and growth stalls. IBG helps replace guesswork with structure, creating a scalable and repeatable growth model.

Account Management & Development

Turn clients into long-term growth partners

Winning new business is important. Keeping it and growing it is transformational.

Account management and development moves organisations beyond reactive client service toward proactive commercial growth.

A structured approach enables you to:

• Strengthen strategic relationships
• Increase account lifetime value
• Identify expansion opportunities
• Protect and grow existing revenue streams

Why accounts plateau

Too often, account management becomes reactive:

• Responding to issues instead of anticipating needs
• Delivering services without expanding value
• Maintaining relationships without deepening engagement

When this happens, accounts stagnate, competitors gain access, and revenue opportunities are missed. Growth does not just come from new clients. It comes from maximising the potential of the clients you already have.