VistaVu Solutions

VistaVu Solutions

30 great leads at worst time for industry

1. The company

VistaVu is a SAP Gold Partner, providing strategic business consulting, system design, solution integration, and project implementation of SAP solutions to companies from $50 million to $500 million in the oil and gas, mining, heavy construction and utilities industries.

2. The problem

The President and CEO was looking for a way to find new opportunities in the oil and gas field services market. Times had been hard for the industry and leads were not easy to generate. VistaVu wanted to use an alternative to hiring and validate the impact on their business.

3. The action

We developed a list of companies in VistaVu’s target sectors that had lots of personnel, equipment or other assets in the field that needed tracking. We created a customised and verified calling list for a bespoke campaign that nurtured prospects through 14 touches over six weeks.

Not only did we build up relationships in this way, we also tested and analysed the data on different methods and messages to determine which worked best.

4. The result

This approach generated qualified appointments with the right decision makers whilst representing VistaVu professionally and accurately. During the course of the project a total of 30 introductory and demonstration meetings were completed, leading to invaluable new contracts.

Our outsourced team delivered return on investment without VistaVu having to take on the management, oversight and risk of a new hire.

Testimonial

“The new sales development methodology IBG created with their Think Like a Client mantra at the heart of it helped grow our pipeline at a time when growth in our industry was at its worst.”

Jory Lamb, President & CEO