Rapp

Rapp

Winning win a £2 million deal

The company

Rapp are a marketing services consultancy working with corporate clients to manage their marketing engagements and building marketing platforms and analytics for in-house marketing teams.

The problem

Rapp provided brilliant service to its clients, but its biggest challenge was winning new business.

The action

Senior management turned to IBG. We created and implemented a new business development process and mentored Rapp’s team in a turbo-charged sales process.

IBG’s consultative selling approach is based on our unique Think Like A Client™ process, the principle that if you understand how your clients think they will buy from you again and again. Integrating Rapp’s sales and marketing operation proved immensely powerful, generating sales by nurturing relationships with prospects and customers. Far better than scattergun telemarketing.

Rapp’s sales team was mentored by street savvy IBG sales professionals with over 30 years of expertise. For C-level teams we also offer our Elevate Mentoring™ programme to raise performance and support wellbeing during business growth.

The result

Rapp was delighted to land a game-changing £2 million client. More benefits of bringing in IBG included:

• reduced time to market: getting a sales team up and running in a matter of days, significantly faster than building a team from the ground up.

• reduced fixed costs: significant savings with no need to pay for full-time sales staff or spend time, energy and money on recruiting.

• a fresh point of view: stuck in a rut, Rapp found that outsourcing to IBG brought different perspectives that had a dramatic impact.

Testimonial

“IBG worked closely with us to develop a New Business Process that enabled us to win a £2 million deal. I would highly recommend them.”

Claire Rogerson, Sales Director